Overview
This case study highlights how Infrasity helped Terrateam, a Netherland-based startup, achieve rapid growth through strategic, high-impact technical content. We at Infrasity focused on keyword research, SEO optimization, and developer-focused messaging. Terrateam witnessed a massive growth in clicks over the past 3 months is 6,530 clicks, which is approximately 81% growth.
Over three months, this collaboration delivered impressive results, driving 6,530 additional clicks and achieving an 81% increase in website traffic. Additionally, many of the targeted keywords ranked on the first page of SERPs, positioning Terrateam as a strong contender against established competitors like Env0 and Spacelift, who have had years of market presence.
Highlight of the engagement
We got an opportunity to partner with Terrateam, a Netherlands-based startup that automates Infrastructure as Code and integrates seamlessly with GitHub workflows. Using tools like Terraform, OpenTofu, CDKTF, and Terragrunt helps teams build, manage, and deploy infrastructure. Our collaboration led to steady traffic growth until April 2024. After a brief pause, we resumed the services workflow for Terrateam in September 2024, resulting in an organic traffic surge.
- Startups often rely on multiple vendors for keyword research and content creation, leading to fragmented strategies and inefficiencies.
- Infrasity eliminated this complexity by handling everything in-house, ensuring a cohesive strategy aligned with Terrateam’s goals.
- May–September 2024: Organic traffic shows steady growth as the keyword-driven content strategy takes effect.
- January 2025: Organic traffic peaks at 1,436 visits per month, reflecting the success of Infrasity’s approach.
This timeline reflects how Infrasity’s involvement directly contributed to a consistent rise in organic traffic, starting in March 2024 and stabilizing at its peak by January 2025. Our dedication to writing, researching, and optimizing SEO-driven tech blogs resulted in notable improvements in both website and blog traffic.
Scope of work was clear from the day1
Terrateam, being a lean and completely bootstrapped team, faced a critical challenge in boosting its online visibility and user engagement. While their internal team was focused on core engineering activities and building new features for their customers/prospect, it became evident that content strategy and development required specialized expertise.
The need was twofold:
- Increase Website Traffic: Drive meaningful traffic by targeting the right keywords.
- Enhance User Engagement: Create content that resonated with DevOps engineers and aligned with Terrateam's business proposition.
To address this, Terrateam decided to delegate technical content creation to a specialized partner like Infrasity whose core business is to assist early stage and incubated growth staged startups with organic technical content, ensuring Terrateam's internal team could concentrate on building and scaling their product while leveraging Infrasity's expertise to establish a solid digital presence.
The Strategy
When Terrateam partnered with Infrasity, we began by building a custom content calendar tailored to their audience and business goals. This calendar outlined broader content areas, actionable topics, and optimization opportunities. Before content creation, we collaborated closely with Terrateam to define the primary audience persona:
- DevOps Engineers and Infrastructure Engineers, who would serve as both readers and contributors.
Understanding Audience Needs
To create impactful content, we focused on understanding what engineers actively seek. Through extensive keyword research, we identified topics that aligned with their pain points using the following criteria:
- Monthly Search Volume (MSV): To ensure keywords had a significant search demand.
- Ranking Difficulty: To target keywords with achievable search visibility.
- Technical Relevance: To choose topics that directly solve real-world engineering challenges.
Top-performing keywords included:
- "RBAC with Terraform"
- "Terraform cloud alternatives"
These keywords were selected to address the immediate challenges faced by Terrateam's target audience while maximizing search intent and engagement.
The Content Creation Process
Our content strategy centered around creating high-quality, actionable, and technically sound content that resonated with the target audience.
Key Highlights:
Pain Points Addressed:
- Managing Terraform State: Simplified solutions for a common DevOps challenge.
- Setting up RBAC: Step-by-step tutorials addressing access control issues.
Tutorials and Guides:
- Developed easy-to-follow tutorials to help engineers implement practical solutions efficiently.
Showcasing Terrateam’s Value:
- Each blog highlighted how Terrateam’s tools simplify the workflows of DevOps engineers, with real-world use cases and product benefits.
The blogs that were written by us talked about the biggest pain points such as Managing terraform state or setting up RBAC. Apart from regular easy-to-understand write-ups, the other things that we highlighted talked about how Terrateam's feature makes DevOps Engineer's life is easier, along with easy-to-follow tutorials.
Blogs such as-
- RBAC with Terraform
- OPA with Terraform
- Terraform cloud alternative
- Migrating Terraform state between backends
Not only were they about keywords, but they were also about solving problems that Engineers face every day.
How we created a devops focused content
By now we were absolutely clear on how the content piece would look like. With the use of the right keywords and clear and concise messaging while knowing about the Target Audience, we were ready to craft a Problem-solution-centric blog.
The steps that we followed:
Clear Message, Then SEO: First, we focused on writing content that engineers would want to read. Then, we made sure it ranked well on SERP. The message always came first.
Got Feedback, Made It Better: We didn't just write and publish. Every draft was reviewed by real engineers to make sure it was helpful, accurate, and made sense.
Focused on information, Not Selling: We didn't shove the product in their face. Instead, we focused on teaching them new skills and solving real problems they deal with every day.
Apart from that, we prioritized keywords simply by focussing on ToFu and MoFu content. While listing these keywords, we focused on some critical areas like keyword competition and how they were being responded to in developer communities were studied to gain the best possible results. Once this was done, we chose specific topics based on the keywords and wrote blogs accordingly.
This is how we made content that engineers trust and traffic that keeps growing.
This strategy enhanced their website structure and improved user experience, resulting in increased web traffic and better engagement metrics.
SERP Outcome
A key milestone in our collaboration with Terrateam was achieving first-page rankings for 80% of the targeted keywords on SERPs. By focusing on high-impact keywords such as "Terraform Cache", "Terraform State Management", and other essential Infrastructure as Code topics, we positioned Terrateam as a competitive force against established players.
Key Achievements:
- Blogs like "What is Global Caching in Terraform" and "How to Migrate Terraform State Between Backends" consistently appeared on the first page of search results.
- A keyword strategy tailored to Terrateam’s USP, such as caching and efficient state management in Terraform workflows, resonated with their core audience of DevOps and Infrastructure Engineers.
- This success led to a measurable 81% growth in traffic, generating 6,530 additional clicks over three months.
The Outcome
Within just 14 days, Terrateam's site experienced a 15% increase in traffic. Over the last 90 days, organic traffic surged by 405%, as highlighted in the performance metrics. The total clicks rose from 8.07k (January to March) to 14.6k (September to November), and impressions grew from 279k to 656k during the same period.
This remarkable growth is a direct result of our targeted SEO efforts and developer-focused technical content. From technical blogs to how-to guides and explainer videos, every piece of content was crafted with a clear focus on engaging the right audience and solving real-world challenges.
Future Plans
Building on the success of our collaboration, we are excited to expand our partnership with Terrateam, especially as they transition to an open-source model. This shift opens new opportunities to create impactful content that not only highlights their product but also supports the broader open-source community.
To align with this growth, we plan to scale the content strategy by ramping up the production from 4 to 8 blogs per month. This content will be a thoughtful mix of thought leadership articles and deep, infrastructure-focused technical blogs.
Our goal is to position Terrateam as a leader in the open-source infrastructure space by delivering content that engages DevOps and Infrastructure Engineers while maintaining their competitive edge in search rankings.
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