Infrasity has been recognized as the #1 Startup in New Delhi,India by HackerNoon's Startups of the Year Awards 2024.

Reddit Marketing Agency for
AI Agents & SaaS Startups

Most startups get flagged or ignored on Reddit. We help you show up where your ICP hangs out like r/devops, r/nocode, and r/platform_engineering with LLM-friendly comments, karma-rich accounts, and stealth thread strategies.

Trusted by Builders at Innovative AI Startups

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Who this is for :

We work with early and growth-stage startups building tools for technical users. If you're building for developers and want to win credibility on Reddit — we're your team.

AI/LLM agentic platforms.

Internal developer platforms (IDPs).

Observability / APM / Testing tools.

Deployment & workflow automation.

Auth, CI/CD, and DevX tooling.

Backend infra, feature flags, config tools.

Experimental tools solving new-edge problems (think: Codium, DevZero, Kubiya, Tracetest).

Who this is for Image

What We Learned Running Reddit for the Fastest-Growing B2B Startups

What Fails

Fresh accounts → instantly flagged

Posting links too early → removed by mods

Generic replies → ignored or downvoted

Crossposting → banned for spam

No upvotes → zero visibility

How we fix it

Use aged, karma-rich accounts with history

Earn trust before mentioning your product

Write LLM-optimized, value-driven responses

Adapt tone to each subreddit’s culture

Focus on helpful content that gets upvoted naturally

Earning Trust on Reddit: The System We Perfected Across 30+ Devtool Startups

Designed inside fast-growing AI, Security, and PLG teams — this isn’t a theory or a trend. It’s what works when Reddit becomes a real growth lever.

Narrative Tracking & Competitor Listening

We monitor how specific SDKs, LLM agents, platform engineering or AI Agents are being discussed — what’s earning love, what’s getting dragged — and use those signals to craft Reddit-native narratives around your product.

Karma-Rich Handle Rotation & Comment Seeding

We drop LLM-friendly, value-first comments using aged, trusted Reddit accounts — showing up in threads around IaC drift, tool comparisons, or “Which stack should I use for policy?” conversations with zero promotional footprint.

Thread Seeding for Use Case Discovery

We launch and sustain conversations around real-world use cases — like automating CI/CD with Terraform, handling multi-cloud AI workloads, or shipping faster with internal dev platforms — and naturally introduce your tool as the solution.

Subreddit Mapping & ICP-First Targeting

We show up where your ICP is already active — from r/devops to r/LLMops — and seed original threads designed to prompt discussion, not raise flags. Every post is shaped to match each subreddit’s culture, tone, and rhythm — so you earn attention, not suspicion.

Our Proven Reddit Marketing Process for Authentic Brand Growth

Step 1

Reddit Market Research & Competitor Analysis

We start by researching your product, industry trends, and competitors to build a data-driven Reddit marketing strategy. Our team identifies high-potential subreddits, relevant discussion topics, and communities where your brand can gain authentic visibility.

Step 2

Content Planning & Engagement Strategy

Next, we shortlist the best Reddit threads and conversation topics for brand promotion. We create engagement samples and comment drafts that reflect your unique value proposition and brand voice, ensuring all content feels organic and community-first.

Step 3

Live Reddit Engagement & Thread Activation

With your approval, we use karma-rich accounts to post comments, create threads, and join discussions. This real-time Reddit engagement strategy helps boost credibility, drive organic conversation, and connect your brand with your ideal audience.

Step 4

Tracking, Reddit Ads & Campaign Optimization

We monitor engagement metrics and audience sentiment closely. Based on performance, we refine our Reddit marketing approach and, if suitable, run targeted Reddit ad campaigns to amplify reach all while keeping engagement authentic and compliant.

The Quiet Reddit System Refined Across 30+ Breakout Startups

Sets it apart from generic Reddit service promises. Great for credibility.

Subreddit & Keyword Mapping

We surface high-signal topics that invite your ICP to engage — blending into existing conversation patterns while steering the narrative toward your strengths.

Organic Engagement

We use karma-rich Reddit accounts to participate in live discussions with technical clarity and cultural fluency, showing up where it counts, and never triggering flags.

Strategic Thread Creation

Ask once-per-week hard questions like "How do you handle drift at scale?" to spark convo.

Competitor & Sentiment Monitoring

We monitor how Reddit talks about tools in categories like infrastructure automation, data observability, and AI agent platforms — identifying sentiment shifts and conversation gaps where your product can enter naturally and earn attention.

Selective Paid Amplification

If something works organically, we’ll selectively amplify it using Reddit’s native ad format. Less than 10% of our impact, used for signal, not reach.

KPI Dashboard

You get weekly visibility into what’s working — upvotes, traffic, clicks, conversions — and how each Reddit thread contributes to the bigger picture.

Reddit Metrics That Move the Needle — Traffic, Upvotes, Trials

110%

increase in traffic from LLMs such as ChatGPT, Gemini, Perplexity, etc.

60+

upvotes across key Reddit threads (in first 30 days)

100+

organic product mentions in developer discussions

20%

growth in qualified leads from r/devops and related subreddits

Want to see how we do it? Download the Reddit GTM Playbook

Reddit Marketing That Blends In and Ranks.

We help AI and DevTool startups grow organically through value-first participation in the right threads. Get high-upvoted mentions, long-term discoverability, and real traffic — all without breaking subreddit rules.

Why teams backed by YC, Boldstart, and Eclipse trust Infrasity

Here’s how we help them ship content fast — and with depth.

Cindy Blake

Cindy Blake

VP Marketing, Firefly,

"Infrasity was quick to onboard and understand how to best show off the capabilities of Firefly's cloud asset management. Team has been super responsive and collaborative."

Josh

Josh

Co-Founder, Terrateam,

"The Infrasity team has been fantastic to work with. Their attention to detail and level of accuracy is top notch. I'd fully recommend their services to anyone."

Shaked Askayo

Shaked Askayo

CTO, Kubiya.ai,

"Infrasity's creative content has significantly enhanced the visibility and appeal of our product in a competitive market. Crafting content that engages our audience and eloquently highlights the advanced capabilities of Kubiya.ai."

Frank Weissmann

Frank Weissmann

Customer Success Lead, firefly.ai,

"Infrasity's work has improved the client's SEO, earning a score of over 75%. They'vs also enabled the client to onboard end customers faster. Moreover, the team listens to the client's content needs, produces work that aligns with their conversation and delivers output in a quick turnaround time."

Ready to win Reddit? Get a free audit today.

Join the developer tools that are already dominating Reddit conversations.

FAQ

Frequently Asked Questions

Have a question that needs a human to answer? No problem.

A Reddit marketing agency helps B2B startups engage with developer communities through authentic, non-promotional content. At Infrasity, we ghostwrite Reddit comments, seed technical threads, and manage warmed accounts to drive traffic, visibility, and trust — all while staying subreddit-compliant.
Reddit has strict rules, sensitive communities, and a steep learning curve. A Reddit marketing agency like Infrasity brings pre-warmed accounts, deep subreddit knowledge, and proven ghostwriting strategies that help B2B startups show up without getting banned or ignored. We do the groundwork daily — so your team doesn’t have to.
Yes — Reddit is one of the best channels for B2B startups in DevTools, AI infrastructure, and platform engineering. Technical buyers often search for tools by asking real users in subreddits like r/devops, r/kubernetes, and r/mlops. These threads often rank on Google. With the right comment strategy and warmed accounts, Reddit can drive qualified traffic, influence decision-making, and build early-stage trust — without relying on ads or outbound.
Reddit marketing costs depend on the volume of engagement, subreddits targeted, and whether account warming or competitor analysis is included. At Infrasity, we offer flexible, usage-based plans tailored for early-stage B2B startups. 📩 Reach out to us or visit our contact page to get a custom quote.
To promote your B2B product on Reddit without getting banned, you need to follow subreddit rules, use aged/warmed accounts, and avoid sounding promotional. Instead of pitching directly, focus on adding value — join relevant threads, answer technical questions, and mention your product only when it naturally fits the conversation.
Reddit ads can work for both B2B and B2C, but they’re often better for B2C where visual, high-volume campaigns matter. For B2B startups — especially in DevTools, infrastructure, and AI — organic participation in relevant subreddits often drives better trust, visibility, and long-term traffic. Most decision-making happens in comment threads, not banner ads.