Create a GEO Cluster, Add Prompts, and Track Citations via MCP
Create a GEO cluster, add prompts directly or by scanning your site, and review citation and visibility data from Claude Desktop over Content Hub MCP.
A GEO cluster is a themed group of prompts that Content Hub runs against AI models on a recurring schedule to determine whether your site is cited. Citation tracking and dashboards require an existing cluster with prompts attached. With Claude Desktop connected to Content Hub MCP, you can create the cluster, add prompts, and review performance without leaving the chat.
Before you start, confirm that Claude Desktop is connected to Content Hub MCP. See the Content Hub MCP setup guide.
Create a GEO cluster
Request a new GEO cluster with the following details:
- Organization: Infrasity
- Cluster name: Developer Marketing
- Tracked domain: infrasity.com
Claude Desktop creates the cluster and returns its details: name Developer Marketing, slug developer-marketing, and target domain infrasity.com. The cluster has zero prompts and enabled: false. A cluster without prompts has nothing to run, so monitoring stays off until prompts are added. Claude then offers to add prompts.
Add prompts to the cluster
A cluster tracks only the prompts attached to it. Use one of two methods.
Option A: Provide a prompt list. Paste your queries into the chat, for example "top developer marketing agencies specializing in developer tools" and "best developer marketing agency for AI startups". Claude adds the batch in a single call and confirms how many prompts were added. Compare that count with your list to verify the result. Each add_geo_cluster_prompts call accepts a maximum of 50 prompts, so split larger lists across multiple requests.
Option B: Generate prompts in Content Hub. Use this option when you have not yet defined the queries to track. Open the cluster's Recommendations tab, then complete the following:
- Select Scan Website Themes to crawl your site and identify its topics.
- Select Generate Theme Prompts to convert those themes into suggested prompts.
This method is slower because it depends on a crawl, but it suits new clusters.
After the prompts are attached, ask Claude Desktop to enable the cluster so it begins running.
Review the citation and visibility dashboard
After a cluster has completed several runs, the GEO Overview dashboard summarizes the results.
- Citation Trend shows the share of tracked prompts that cited your domain in the selected window. In this example, the rate is 45%, up 3 points over the last two runs. Use it to determine whether visibility is rising or falling before reviewing individual prompts.
- Visibility Trend plots the citation rate for your domain against named competitors (here
catchyagency.com,daily.dev,hackmamba.io, andmarketerhire.comagainstinfrasity.com). A citation rate can appear acceptable in isolation while trailing every competitor on the same prompts. - Share of Voice shows which domains are cited most often among cited domains. Here, Infrasity ranks first at 8%.
marketerhire.com,catchyagency.com, anddaily.deveach have 5%, andhackmamba.iohas 4%. With a spread this narrow, a few percentage points change the ranking.
The prompt-level breakdown table below the summary cards supports diagnosis. Each tracked prompt has a score out of 100 and a rank on each engine (Perplexity, ChatGPT, Claude, and Gemini). An arrow indicates whether the prompt moved since the last run. A prompt can score 100 and show a dash on two of the four engines. This means the prompt performs well where it is cited, but not every model surfaces it. This is a different problem from a low score and requires a different fix.
Cluster setup is a one-time task. Review the dashboard regularly, because citation rate and share of voice change as models refresh their answers. The prompt-level table identifies the next prompts to improve.
Open app.infrasity.com and review your own GEO cluster to check your current citation rate and share of voice.
