We find, vet and run YouTube, LinkedIn, X and Discord creators for DevTool and AI infra startups, sourcing, negotiating and reporting handled end to end.
Best for: pre-seed to Series B DevTool and AI infra teams with $3Kâ$15K to test creator distribution.
218K+
Monthly reach
Trusted by DevTool & AI infra teams
Infrasity is a B2B influencer marketing agency for DevTool and AI infra startups, running vetted creator campaigns across YouTube, LinkedIn, X and Discord with an average 61% engagement rate for practitioner-led content versus 3% for sponsored posts.
Why devtools need creator-led growth
Developers make buying decisions based on who they trust, not who's paying for placement. Most teams don't have the network, the vetting process or the reporting to do this well.
Developers don't trust ads
Sponsored posts get scrolled past. Developers buy on recommendations from people whose judgment they already trust.
61% CTR · 312 likes
Rohitâs LinkedIn post, DevRel · 53.4K followers
Sponsored post · 3% CTR · 4 likes
You don't have the relationships
The right creators took years to build an audience. Cold DMs get ignored and the wrong fit wastes budget.
Piyush Garg · 400K
Sharbel · 17.4K
Astro K Joseph · 82.4K
Yashica Jain · 30.4K
One creator is a single point of failure
Bet on one voice and one channel, if it flops or they go quiet, you're back to sourcing from zero.
Marcus K.
52K subscribers · your only creator on this channel
Uploads / weekwent quiet week 7
Week 1Week 10
No way to prove it worked
Without structured tracking, creator spend looks like a cost center, reach and sign-ups go unattributed.
Creator spend dashboard
Reach218K
Engagement+23%
Sign-ups?
Influencer marketing was built for sneakers. Developers need a different machine.
ACT 01 · WHY DEV INFLUENCE IS DIFFERENT
Developers trust practitioners, not promoters.
A sponsored shoutout moves sneakers. The same move with developers destroys credibility. What moves developers: a practitioner they respect actually building with your tool, honestly, flaws included.
The same feed, the same developer
61%
click-through rate on a single LinkedIn post, next to a sponsored post that got 3%
DevToolCo · Promoted
âThe fastest way to ship infra.â
3%
CTR
VS
Rohit Ghumare
âI migrated our infra last week, here's exactly how.â
61%
CTR
312 likes vs 6 48 comments vs 0
ACT 02 · THE COMPOUNDING EFFECT
Creator content keeps paying off long after it publishes.
When a respected creator publishes a tutorial, it doesn't just spike and fade. One campaign, two payoffs: the audience today, the reach for years.
Rohit Ghumare
DevRel · 53.4K followers
8 months
after it published, someone in r/devops linked it as the answer, the sponsored campaign lasted 0 days after spend stopped
Sponsored reach Organic references
spend stops
Day 1
Week 4
Month 3
Month 6
Month 8
From view to sign-up, every hop attributed
Impressions are where most agencies stop counting. It's where we start.
218K+
One creator post reaches thousands of matched viewers
Qualified views
ICP-matched audiences
16
Each thread stacks replies across three channels
Threads spawned
Reddit · X · community
+23%
Saves and replies climb steadily after each post
Engagement lift
saves, replies, shares
641
Every sign-up is traced back to the post that drove it
Sign-ups
UTM + promo + surveys
What you actually get
Three deliverables in every engagement, the roster, the campaigns, and the dashboard that ties it all back to sign-ups.
A Vetted Creator Roster
We shortlist and vet creators in your niche across LinkedIn, YouTube, X and Discord, filtered by engagement and ICP overlap, then negotiate rates and share the full budget before anything's approved.
+11
Campaigns in Their Voice
Once you approve the roster, we work directly with each creator to shape ads and content that fit their voice and market your product the right way. Nothing scripted, nothing off-brand.
Rohit Ghumare
âHereâs exactly howâ
approved
An Attribution Dashboard
Reach, engagement and attributed sign-ups per creator and per channel, on one dashboard and one cadence, so creator spend proves itself instead of looking like a cost.
Five steps from first call to content in market
One process, every engagement. Nothing goes live until you've approved the roster and the budget.
1
1Step one · 1 of 5
Discovery
We learn your product, ICP and competitors, so every creator we bring actually fits your niche.
Kickoff call
Kickoff brief
Product
ICP
DevOpsPlatform eng
2
2Step two · 2 of 5
Source & Vet
We shortlist creators across four channels, vet on engagement and ICP fit, and negotiate rates.
200+ screened
92
87
54
3
3Step three · 3 of 5
You Approve
You sign off on the exact roster and the full budget before anything is briefed, no hidden markups.
Your call
4 creators · 2 channels
Total budget$4,200
âApproved by you
4
4Step four · 4 of 5
Amplify
Creators publish in their own voice and format, tutorials, threads, deep-dives, with full editorial freedom.
Full disclosure
Tutorialpublished
Deep-dive threadpublished
Launch threadscheduled
5
5Step five · 5 of 5
Track
We track reach, engagement and attributed sign-ups from day one, and report back every week.
Live + tracked
Reach / week218K+
W1
W2
W3
W4
Built for the products developers actually use
As a SaaS influencer marketing agency, we go deep in a few technical categories, so the creators we match land with real credibility, not a generic pitch.
$ npm i @yourtool/cli
â installed in 1.2s
CLI · API · SDK
DevTools
CLIs, APIs, SDKs and developer platforms, adopted bottom-up, one command at a time.
Agents · LLM apps
AI infra & agents
Autonomous agents and LLM apps, where the buyer is technical and the pitch has to be real.
p99 latency42ms
Metrics · Logs · Traces
Observability
Monitoring, logging and tracing, products sold on trust in the numbers they report.
Matched to your stack, not your budget
Every engagement runs the same six-stage pipeline, filtered by real engagement and audience overlap with your ICP, never follower count.
Piyush Garg
400K
Top categories
AI, Dev
Rohit Ghumare
53.4K
Top categories
DevRel, Agent memory
Astro K Joseph
82.4K
Top categories
AI Agents
Eric Tech
68K
Top categories
AI, Dev
Yashica Jain
30.4K
Top categories
AI Automation
Vivek Mishra
35.4K
Top categories
AI, Dev
Piyush Garg
400K
Top categories
AI, Dev
Rohit Ghumare
53.4K
Top categories
DevRel, Agent memory
Astro K Joseph
82.4K
Top categories
AI Agents
Eric Tech
68K
Top categories
AI, Dev
Yashica Jain
30.4K
Top categories
AI Automation
Vivek Mishra
35.4K
Top categories
AI, Dev
Sharbel
17.4K
Top categories
AI Agents
Chirag Arora
3.14K
Top categories
Agents, MCP
Md Waqar Tabish
1.32K
Top categories
DevOps, CI/CD, K8s
Aman
14K
Top categories
CS, Full-stack
Deni
2.02K
Top categories
Dev career, SWE
Sharbel
17.4K
Top categories
AI Agents
Chirag Arora
3.14K
Top categories
Agents, MCP
Md Waqar Tabish
1.32K
Top categories
DevOps, CI/CD, K8s
Aman
14K
Top categories
CS, Full-stack
Deni
2.02K
Top categories
Dev career, SWE
Campaigns matched to the channel
From YouTube influencer marketing to LinkedIn, X and Discord, the format changes with the channel and the goal. Here's what a typical engagement looks like on each one.
YouTube
Sponsored deep-dive
8-12 min integration or build video
Best when the product needs to be seen working, not just described.
LinkedIn
Founder-voice post
Native carousel or text post from the creator
Best for reaching technical decision-makers where they already scroll.
X
Build-in-public thread
Multi-tweet thread with screenshots or a short clip
Best for fast, high-signal reach inside a tight dev niche.
Discord
Community AMA
Live Q&A or drop-in session inside the creator's server
Best for warm, high-intent conversations right before a launch.
Not a single hire
A single creator or a solo DevRel hire gives you one voice and one channel. Infrasity gives you a vetted network, run and reported on like a real growth channel.
Where you stand
Hiring one person
Single voice · single channel
A vetted network · all channels
Creator relationships
1-2 creators you happen to know or find cold
15+ vetted creators across LinkedIn, YouTube, X and Discord
Vetting
Follower count, gut feel
Engagement quality and audience overlap with your ICP
Channel coverage
Whichever channel they personally run
Matched per channel to where your buyer actually decides
If it doesn't work
You're back to sourcing from zero
We rotate the roster, the engine keeps running
Reporting
Screenshots and vibes
One dashboard: reach, engagement, attributed sign-ups
Cost of a bad fit
A quarter of runway and a rehire
Swapped inside the existing engagement
Trusted by Leading DevTool and AI Infra Teams
Hear from the teams behind fast-growing devtool and infra companies
Infrasity was quick to onboard and understand how to best show off the capabilities of Firefly's cloud asset management. Team has been super responsive and collaborative.
Infrasity's creative content has significantly enhanced the visibility and appeal of our product in a competitive market. Crafting content that engages our audience and eloquently highlights the advanced capabilities of Kubiya.ai.
Infrasity is constantly looking for ways to work more productively and be more optimized. Infrasity has created original posts and content that have ranked in the top 10 search results for priority keywords.They strive to be more productive and optimized.
Infrasity has helped us create technical content, product documentation, and recipe libraries for integrating DevZero with different tech stacks. Their product videos showcase our key features, making it easier to engage users. A great content partner in our journey!
Debosmit Ray
Founder
Devzero
Infrasity's ability to translate Cycloid's technical messaging into stories that sales and engineering teams could rally around was game changing.
Ben Hewison
Content Marketing Manager
Cycloid
Infrasity's unique ability to create deep, technical content that resonates with engineers has been valuable in helping us identify and address our customers pain points.
Working with the Infrasity team has elevated the way our technical content projects itself externally. The team scaled documentation and technical heavy lifting that set Amnic up to punch above our weight class, and the engagement bore fruition within the first three months.
Abhilash
Head of Marketing
Amnic
Ready to put your product in front of developers who already trust the messenger?
We'll show you the creator roster for your niche and what a campaign looks like on your channels, before you spend anything.
Before you book the call
Have a question that needs a human to answer? No problem.
It works differently, not the same playbook as sneakers or skincare. There's no impulse-buy moment, developers don't purchase because someone posted about a tool. What it does is compress trust: a practitioner they already follow says "I used this, here's what happened," and that replaces weeks of a developer quietly evaluating options on their own.
If it's done that way, it fails, developers can smell a paid script from the first sentence and it torches the creator's credibility along with your brand. The version that works is the opposite: you give a real practitioner real access and let them say what's actually true, including the rough edges.
A sponsorship rents attention for the length of the placement. Influencer content in this space tends to get referenced later, in a Reddit thread, a Slack message, a "how do I do X" search, months after it published, because it's answering a real question rather than interrupting one.
Less than you'd think. A creator with 15K genuinely engaged developers in your exact niche usually outperforms one with 400K generic followers, because the overlap with your actual buyer is what converts, not the raw number.
Depends what you're asking someone to do after they see it. YouTube works when the product needs to be seen working, a build or integration. LinkedIn works for reaching the person who signs off on the purchase. X works for fast reach inside a tight, technical niche. Discord works for warm conversations right before a launch. Most B2B devtool companies end up running more than one, not picking a favorite.
Slower than a paid ad, faster than SEO. Some sign-ups show up within days of a post going live, but the bigger return tends to show up over months, as the content keeps getting found and shared long after the campaign budget stops.
Yashica Jain · 30.4K
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