Introduction
In today's digital world, marketers need to spark the audience’s interest in the first few seconds they come across your content. It requires more than just great content. You need to take them on a visual journey by creating personalized experiences.
Using AI content generator tools, you can instantly create what comes to your mind. AI can give wings to human creativity. Imagine turning a simple text description into a stunning animation or creating a custom meme that perfectly aligns with your brand’s tone—all in just a few clicks. Sounds interesting, right?
With AI content creation, creating engaging visuals like GIFs, memes, and animations has never been easier or more accessible.
In this article, we will explore the top 10 AI tools that can transform your content creation process and social media strategy with engaging content.
From creating a viral GIF of your product, generating eye-catching visuals, or designing social media posts, these tools will help you create high-quality content that enhances engagement, boosts brand recognition, and takes your content to the next level.
Overall, it will help you save time and connect with your audience on a deeper level by customizing content that resonates with their preferences.
So, let’s get started and have a look at the benefits of using AI-powered content creation tools, and how to create AI content using different AI-powered content creation tools.
How AI Content Creation Tools Simplify Workflows
AI content creation tools simplify workflows by automating time-consuming tasks, allowing creators to focus on what truly matters—crafting compelling messages.
For instance, here is the AI-generated content, the visual representation showcasing AI-powered tools for content creation with a focus on vibrant graphics and innovative technology. Interesting, isn't it?
The Benefits of Using AI to Create Informational Visuals
1. Accelerating Content Production
For SaaS marketers, speed is the name of the game—especially when managing multiple campaigns and juggling countless deadlines. AI tools can generate relevant content that is visually stunning in seconds, cutting down the time spent on manual design work.
Apart from the quick turnaround time, tools like Canva allow easy adaptation of visuals as per different platforms.
For instance, if a SaaS marketer needs to repurpose a campaign banner designed for Instagram into a LinkedIn-friendly format, they can use these tools’ resizing and layout features to instantly adjust dimensions, fonts, and messaging. This flexibility enables smooth adaptation across platforms and target audiences without the need to start over.
This is the Instagram banner equipped with colors and imager, suited to the app.
This is the repurposed infographic, made to suit Linked-in.
Both these infograhics are made with AI content creation tool in a matter of seconds!
2. Scalability
As businesses scale, so does the demand for content. AI-powered content creation tools help marketers produce high-quality visuals consistently across multiple channels. They can go for bulk content creation for multiple platforms, like product demos, ads, or case study infographics, in a short amount of time. All this can be done in a cost-effective way!
3. Audience-Centric Content Creation
SaaS companies can leverage AI content generators to provide various customization options that allow marketers to create according to user preferences. Personalized visuals lead to better engagement and improved conversion rates.
Whether you're targeting IT professionals, HR managers, or marketers, AI content creation tools can help generate high-quality content that speaks directly to them. Moreover, you can quickly generate multiple versions of visuals to test which resonates most with your audience and use insights to further refine your approach.
4. Maintaining a Consistent Brand Voice
Consistency across all visual content is necessary to maintain a strong brand identity. AI tools help ensure that your visuals remain on-brand, regardless of volume. You can use a uniform style across various marketing campaigns—for instance, the same font, color, logo, and style.
AI content creation tools like Adobe Sensei, Hootsuite Insights, and Content Studio go beyond just generating content—they offer valuable insights into the content creation process and help identify which visuals resonate most with your audience.
By analyzing engagement metrics, SaaS marketers can make data-driven decisions and optimize their content for better future performance.
5. Cost-Effective
Hiring freelance designers or agencies can be expensive, especially for SaaS companies with tight budgets. AI content creation tools help reduce these costs by providing an affordable solution for producing high-quality visuals in-house.
By reducing costs and improving the efficiency of content production, AI tools can lead to a better return on investment (ROI) for marketing campaigns.
AI content creation tools offer SaaS marketers an efficient way to enhance their content strategy. By providing speed, scalability, and customization, these tools enable SaaS businesses to produce high-quality visuals that engage their audience, boost brand recognition, and drive conversions.
How to Create AI Content: An Illustration
For instance, you want a graphic representation of these five benefits of using AI to create informational visuals. To use AI for content creation, follow these steps:
- Feed the prompt into the AI tool. In this case, I have used the IDEOGRAM AI tool.
Choose the desired color palette and other specifications.
Generate your infographic—you get your desired design in seconds!
Top 12 Tools to Create Graphics with AI
Here’s a detailed list of the best AI-powered content creation tools to help you create engaging and personalized visual content.
1. Adobe
Adobe offers advanced AI-powered content creation tools like Adobe Firefly, Photoshop, and Illustrator, designed to simplify and elevate visual content creation. These AI content generation tools empower marketers, creators, and businesses to produce high-quality visuals for marketing campaigns as per the requirements of different platforms.
Key Features:
- Create realistic images with the advanced ‘Generative Fill’.
- Add new backgrounds instantly.
- Remove background from videos.
- Swap scenery, enhance lighting, add frames, etc.
- Powerful editing tools.
- Remix or combine pictures.
- Generate videos from text-based prompts.
How It Helps:
Adobe tools help marketers automate design tasks like resizing, removing objects, and enhancing images.
Pricing
Adobe's pricing plan starts from $22.99 per month for a single app such as Photoshop.
There is also an 'All Apps' plan that starts at $59.99 per month.
The All Apps plan includes all Adobe creative applications, including Firefly features within Photoshop and Illustrator.
2. GIF Keyboard by Tenor
GIF Keyboard by Tenor integrates directly with messaging platforms, allowing users to discover, customize, and share GIFs easily. Using this, you can simply drag and drop GIFs and refine them as per the requirements.
Key Features:
- Vast library of trending and popular GIFs.
- Allows uploading and editing GIFs, stickers, or short MP4s.
- Seamless integration with platforms like WhatsApp, Slack, and iMessage.
- Easy search and sharing options.
- Share with millions and get performance notifications.
How It Helps:
Makes communication fun and engaging by offering endless possibilities for personalized GIFs, perfect for brands looking to connect casually with their audience.
Pricing
It's a free application!
3. Picsart AI GIF Generator
Picsart’s AI-powered GIF generator lets users create animated GIFs from simple text prompts. It’s a powerful tool for both beginners and professionals.
If we look back, creating GIF animations manually used to take hours. However, things have changed now. With Picsart’s AI GIF Generator, it takes just a few minutes to make different types of animated GIFs. All you need to do is enter a detailed text description of your GIF and click ‘Generate GIF’. It will generate unique GIFs based on your prompt.
The best part? You don’t need any animation skills to bring your ideas to life!
Key Features:
- Text-to-GIF functionality powered by AI.
- Advanced customization options.
- Accessible interface suitable for all skill levels.
- Different aesthetics for multiple social media platforms.
- Easily download and fine-tune AI GIFs.
How It Helps:
It enables creators to use AI to create informational visuals and produce unique GIFs that resonate with their audience while aligning with brand identity. This boosts engagement and reinforces brand recognition!
Pricing
The Picsart Plus plan costs $5 per month, providing a wider range of premium templates, fonts, and stickers.
It also gives you access to a huge repository of stock photos and videos.
Picsart also offers a Pro plan that costs $7 per month.
4. Ezgif Text Addition Tool
Ezgif’s online tool allows users to add captions, subtitles, or text overlays to animated GIFs with ease. Moreover, you can add subtitles to the entire clip or specific frames/parts of the GIF.
Key Features:
- Customizable text font, size, and placement.
- Option to add text to specific frames.
- Supports popular GIF formats.
How It Helps:
This AI content creation tool allows creators to enhance their GIFs with meaningful captions or call-to-action elements, making visuals more engaging and informative.
Pricing
Ezgif is a completely free application!
5. Loading.io Text Animation Editor
Loading.io is an online tool that specializes in creating text animations in formats like GIF, SVG, or APNG. It offers highly customizable design options to choose from!
Key Features:
- Make your own animated text in seconds.
- Supports multiple output formats for flexibility.
- Pre-built animations and font styles available for personalization.
- More cool text effects via their partner service "maketext.io".
How It Helps:
This AI content creation tool helps in creating text-based animations that grab attention in presentations, social media posts, or email campaigns.
Pricing
The monthly plan for Loading.io costs $9.99 USD, and the yearly plan costs $39.99 USD.
Both plans come with unlimited access and up to 200 assets.
6. Canva’s GIF Maker
Canva provides user-friendly animation tools to create stunning visuals and animated content with a drag-and-drop interface.
Key Features:
- Easy drag-and-drop editor.
- 3M+ free stock photos and graphics.
- Pre-designed templates for animated content.
- AI-powered design suggestions.
- Easy video-to-GIF conversion.
- Extensive library of media elements.
- Export options in GIF and video formats.
How It Helps:
Canva simplifies the animation creation process for content creators and marketers. It enables them to generate professional-looking visuals without requiring advanced design skills. Users can add text, effects, and animations to create engaging visuals.
Pricing
The Canva Pro plan costs $12.99 per month.
It is best suited for individual users and provides 1TB of cloud storage.
The Canva for Teams plan is priced at $14.99 per month for 5 team members.
Additional costs are incurred when adding more members.
This plan is designed to foster good collaborative work.
7. DALL·E for Visual Content Creation
DALL·E, developed by OpenAI, generates creative visuals from text-based prompts. It is a versatile tool for creating custom graphics. New versions are coming up with several upgrades, allowing users to create more realistic images.
"We used DALL·E to create a couple of pieces of art and had them printed in a large format to decorate one of our restaurants. We wanted something unique and affordable. What better way than to use AI to create prints to hang? There are many people who are creating these AI prints and selling them, but we had a specific theme in mind and decided to sort it out ourselves. It took dozens of tries to get the two we used, but it was still cost-effective."
— Kam Talebi (CEO of Butcher's Tale, a restaurant in Minneapolis, Minnesota)
Key Features:
- Generate images, memes, and GIF assets from text prompts.
- Ability to create visuals in specific styles (e.g., minimalistic, futuristic).
- Customizable options and aesthetics for branding.
How It Helps:
Ideal for crafting original visuals that align with your brand identity, DALL·E helps your content stand out in a crowded market.
Pricing
DALL-E for visual content creation can be accessed through a ChatGPT Plus subscription,
which costs $20 per month.
8. Pictory AI
Pictory AI automates the creation of professional-quality short videos from long-form text. It allows users to effortlessly create videos from any URL, including homepages, product pages, or blog posts. It turns web content into engaging videos that captivate the target audience, making it perfect for repurposing blogs, articles, or transcripts.
Key Features:
- Converts text into visually appealing videos.
- AI-powered scene selection and storyboard creation.
- Voiceover and music integration.
- Turn any URL into a video.
- Automatically extract highlights from Zoom, Teams, Webinar, and Podcast recordings.
- Add captions to increase reach and watch time.
How It Helps:
Simplifies video creation for creators, marketers, and social media managers, allowing them to expand their reach through engaging video content.
Pricing
Pictory offers multiple pricing plans:
- Starters Plan: Costs $19 per month.
- Professional Plan: Priced at $39 per month.
- Teams Plan: Costs $99 per month, providing access to 3+ users.
- Enterprise Plan: Offers custom pricing based on requirements.
9. Piktochart AI
Piktochart AI specializes in turning data into stunning infographics, banners, flyers, Instagram posts, videos, charts, newsletters, reports, and more. It helps creators visualize complex information effectively.
Key Features:
- AI-assisted design creation.
- Drag-and-drop interface for easy customization.
- Pre-built templates tailored for different purposes.
- Convert text-heavy content into engaging visuals.
- Repurpose video content for social media.
- Personalize visuals to match your brand.
- Add captions in over 60 languages automatically.
- Intelligent design assistance with AI-powered outlines.
- Enable custom infographics on any topic.
How It Helps:
This AI content creation tool helps transform raw data into engaging visual stories, allowing marketers to communicate complex ideas effectively and boost audience understanding.
Pricing
It offers three pricing plans:
- Pro Plan: $14 per month
- Business Plan: $24 per month
- Enterprise Plan: Custom pricing based on requirements
10. Leonardo.Ai
Leonardo.Ai is a cutting-edge tool designed to generate high-quality visual content using advanced artificial intelligence. Ideal for creators and marketers, it helps produce personalized designs, concept art, and creative assets with ease and efficiency.
Key Features:
- Create detailed visuals, illustrations, and art from text prompts.
- Customizable models to align with specific artistic styles or brand guidelines.
- Generate high-resolution designs in professional quality.
- Integrate with creative teams to facilitate a collaborative workflow.
- Access pre-built design templates for faster production.
How It Helps:
Leonardo.Ai empowers creators and marketers to bring their ideas to life with exceptional speed and quality. It transforms digital art into print-ready masterpieces, making it a go-to tool for innovative visual content.
Pricing
- Basic Plan: $9 per month
- Standard Plan: $49 per month
- Pro Plan: $299 per month
11. Lucidchart
Lucidchart is an intuitive AI-powered platform that helps marketers and businesses create impactful visuals and presentations. Its focus on storytelling and collaboration makes it perfect for SaaS companies looking to craft compelling pitches, infographics, and branded content.
Key Features:
- Build presentations, infographics, and visuals with pre-designed layouts.
- AI-powered suggestions provide design, layout, and content improvement recommendations.
- Drag-and-drop interface enables quick editing.
- Allows real-time sharing and editing of projects with team members.
- Connects with Google Workspace, Microsoft Office, and other tools.
- Document systems and processes in seconds.
- Create and customize AI-generated flowcharts and diagrams.
How It Helps:
Lucidchart facilitates the content creation process by providing the perfect toolkit for creating visually engaging presentations, diagrams, flowcharts, and reports. It delivers polished content by communicating complex ideas with clarity and finesse.
Pricing
Lucidchart offers Free, Basic, Professional, and Team plans.
The pricing begins at $9 per month.
12. OpenArt
OpenArt AI Image Creator is an AI-driven platform designed to generate unique art and visuals for both individual creators and businesses. By combining cutting-edge AI models with user-friendly tools, OpenArt enables users to create stunning, custom visuals effortlessly.
Key Features:
- Generate unique artwork based on detailed text prompts.
- Choose from various styles, from realistic to abstract, for custom visuals.
- Edit AI-generated art with precise details to fit requirements.
- Fine-tune personal AI models for specific styles, objects, or characters.
- Access a wide range of creative assets for inspiration and use.
- Export designs optimized for print, social media, or web use.
How It Helps:
OpenArt is ideal for marketers and creators looking to produce standout visuals, explore unique creative concepts, and captivate their audience with high-quality designs.
Pricing
OpenArt offers three pricing plans:
- Essential Plan: $7 per month
- Advanced Plan: $14.5 per month
- Infinite Plan: $28 per month
Tips to Improve Your Content Strategy Using AI Tools
Below are some tips to improve your content strategy while incorporating the best use of AI tools:
1. Personalization
Use AI to tailor content for specific audience segments, ensuring relevance and improving engagement.
For example, customize visuals, headlines, or messaging based on user demographics or behavior.
2. Automate Repetitive Tasks
Let AI handle time-consuming tasks like generating visuals, resizing images, or creating variations of ads.
This will enable your team to focus on other important aspects of marketing strategy.
3. Enhance Content Quality with Insights
Measure the impact of AI-powered visuals and use analytics to identify:
- Top-performing content
- Audience preferences
- Optimal posting times
Apply these insights to refine your strategy and drive better results.
4. Experiment with Different Tools for Different Formats
AI tools can help diversify your content by creating GIFs, videos, infographics, or memes.
Test different tools for different formats to see what resonates most with your audience.
5. Optimize for SEO
Use AI content creation tools to generate:
- SEO-friendly headlines
- Meta descriptions
- Keywords
Ensure visuals are formatted and optimized for specific platforms like Instagram, LinkedIn, or YouTube.
Conclusion
With these 10 AI-powered tools, creating personalized visual content has never been easier.
Whether you're crafting GIFs, animations, or infographics, these tools can help you elevate your content strategy, engage your audience, and stand out in the digital space.
However, strategic use of AI content creation tools is key. Avoid relying on them completely—allow room for creativity to flourish.
Think outside the box and use these tools to turn your imagination into reality!
So, which tool are you excited to try? Let us know in the comments.
Do explore more about Infrasity’s content marketing services and check out the latest outline generator to structure your content and create quality content at speed.
Frequently Asked Questions (FAQs)
1. How Accurate Are Ai-powered Tools in Creating Personalized Visuals?
AI-powered tools use advanced algorithms to match branding guidelines, audience preferences, and platform requirements.
However, while they excel at automation and customization, human oversight may still be needed to refine details or ensure brand alignment.
2. Are There Free Options for Beginners?
Yes, several AI tools offer free versions or trials for beginners.
Tools like Canva, OpenArt, and others provide basic features at no cost, allowing users to experiment with creating visuals and AI-generated content.
While free options may have limitations, they are great for small-scale projects or learning the basics of AI content creation before upgrading to paid plans.
3. Can Ai Tools Integrate With Other Platforms (E.g., Canva, Instagram, or Slack)?
Many AI-powered tools offer smooth integration with popular platforms.
For example:
- Canva integrates with Instagram for easy sharing.
- Adobe tools integrate with other marketing platforms effortlessly.
- Several AI content tools work with Slack, Google Drive, and other productivity platforms.
