Introduction
Podcasts have become the most personalized and convenient form of content to consume, especially in a fast-paced and competitive SaaS industry.
Imagine yourself on a treadmill, getting your daily steps, and listening to a light-hearted podcast; only the podcast is a conversation between SaaS founders and contains excellent bits of information. This presence of a narrative and ease of consumption makes podcasts a great way to get information.
A significant advantage of content in podcast form is that it is conversational, therefore easy to follow, and relies heavily on the experiential insights of top industry professionals. You get to know the challenges SaaS founders face and how they overcame them in a format that is not formal but personal and, hence, infinitely more effective.
If you're looking for the best SaaS podcasts filled with actionable insights, here's our expert-curated list that includes podcasts on B2B SaaS growth and scaling, community-led growth stories, tales of DevTools gaining traction through docs, tutorials, and much more!
This blog also contains tips and techniques for starting your own B2B SaaS podcast.
Top 5 B2B SaaS Podcasts
Well, reading has become quite a hassle, requiring you to take formal information sitting at a desk.
But what if you could get information while walking your dog or driving home and not even feel the burden of consuming technical pieces? The answer is podcasts, and this list of our favourite podcasts will get you started on your listening journey.
1. Startups for the Rest of Us
Hosted by Rob Walling, an entrepreneur with an incredible profile boasting six companies and a community for bootstrapped SaaS startups called MicroConf, this podcast specifically highlights stories around bootstrapped startups. It explores the highs and lows of running a bootstrapped startup and maps out its growth journey.
- With a whopping 766 episodes, this SaaS podcast started in 2010.
- Available on Spotify, Apple Podcasts, YouTube, and startupsfortherestofus.com.
- Check out the latest episode: Conversation with Steli Efti, co-founder of Close.com
2.SaaS Club
At 434 episodes to date, SaaS Club is hosted by Omer Khan, who previously worked at major conglomerates like Walt Disney and Microsoft before leaving his job to start his own company, following a dream he had harboured since childhood.
"I asked myself, when I'm 80 years old, will I regret leaving a comfortable six-figure job? And the answer was I'm not sure. But when I asked myself, when I'm 80 years old, will I regret never even having tried to build a business? And the answer was Absolutely! So after 14 years at Microsoft, I decided it was time to take the leap and pursue my dream."
The podcast contains in-depth conversations with SaaS founders on topics such as Bootstrapping a 7-figure SaaS with Focus and SEO or From SaaS Founder Fatigue to Focused Growth.
- The SaaS Club podcast launched in 2014.
- Available on Spotify, Apple Podcasts, YouTube, and saasclub.io.
- Check out the latest episode: Conversation with Paul Holder, co-founder and CEO of OnRamp.
3.The SaaSiest Podcast
The SaaSiest Podcast is terrific for several reasons:
- SaaSiest as a community has an exclusive membership group for female B2B SaaS founders.
- It aims to democratise the SaaS space through dialogue and discussions within the SaaS community.
On this foundational ethos, the SaaSiest Podcast was started by hosts Thomas Sjöberg and Daniel Nackovski.
With over 176 episodes, covering topics from navigating the SaaS attention economy to building an ecosystem around your core product, SaaSiest is a rich repository of expertise.
- Launched in: 2020
- Available on: Spotify, Apple Podcasts, Podbean, and Saasiest.com
- Check out the latest episode: Conversation with Frederic Laziou, CEO of Puzzel.
4. SaaS That App: Building B2B Web Applications
SaaS That App dives deep into the stories behind today’s most successful SaaS companies. Each episode features candid conversations with founders, product leaders, and growth experts, unpacking how they built, scaled, and optimized their SaaS businesses.
What makes it stand out is its broad yet practical range of topics - from early-stage strategies and finding product-market fit to enterprise-level scaling, pricing models, customer retention, and emerging SaaS tech trends. The podcast is packed with actionable insights, making it a go-to resource for entrepreneurs, operators, and anyone obsessed with building in SaaS.
- Launched in: 2025
- Available on: Apple Podcasts, and saasthatapp.com
- Check out the latest episode: Conversation with Brett Farmiloe, Founder and CEO of Featured
5. The SaaS Revolution Show
Hosted by Alex Theuma, a pioneer in SaaS podcasting, who has been organising SaaS conferences globally since 2016, the SaaS Revolution Show provides deep insights into:
- Running a SaaS business
- Scaling operations
- Managing customer expectations
The show features interviews with successful SaaS founders, primarily from Europe, but also from across the globe.
Listeners can collect nuggets of incredible insights on building and scaling a SaaS company from the first-hand experiences of these founders.
- Launched in: 2015
- Available on: Spotify, Apple Podcasts, Muck Rack, and Simplecast
- Check out the latest episode: Bethany Stachenfeld, Co-founder and CEO of Sendspark.
Is Podcasting the Most Underrated Growth Hack for SaaS?
Podcasts are great for fuelling your SaaS product's visibility and even getting tangible results in the form of conversions! It follows an ARC model, which stands for Acquisition, Retention, and enhanced Credibility.
Acquisition
Podcasts pull in high-intent listeners—people who are either already in the SaaS industry or are keenly interested in learning about your brand, product, and how you conduct business. These listeners can become highly qualified leads and, if nurtured well, convert into paying customers. Additionally, podcasts help build your personal brand within the B2B SaaS community.
Retention
Due to their ease of consumption, podcasts retain listeners for much longer than other types of content. A well-structured podcast can keep an audience engaged across multiple episodes, fostering brand loyalty.
Credibility
People trust voices more than written content. Hearing insights directly from an industry expert enhances credibility and authority in a way that text-based content cannot replicate. A podcast allows you to showcase expertise while creating a personal connection with your audience.
Now that we have established how podcasts fill the critical information gap in the B2B SaaS space, a great B2B marketing strategy for scaling your SaaS company can be venturing into podcast content.
You can either:
- Repurpose existing content, like a detailed blog, into an informative podcast.
- Build a community-based podcast, inviting other SaaS founders to share their actionable insights.
How Infrasity Can Help Create And Scale Your SaaS Podcast
Despite the excellent retention rate and acquisition potential, podcasts are challenging to discover.
While blogs can rank with basic SEO techniques, podcasts require more effort in:
- Building the host's persona
- Maintaining a smooth conversation flow
- Managing recording and production costs
- Improving discoverability through transcripts for indexing
However, the returns—acquiring high-intent leads, building credibility, and creating a loyal consumer base—make podcast creation a worthwhile investment for SaaS companies.
Infrasity, a SaaS marketing and technical writing agency, understands how complex SaaS-related concepts can be. To simplify these concepts and deliver them effectively to a target audience, Infrasity partners with DevTools and B2B SaaS founders to produce high-quality audio and video podcasts.
These podcasts:
✅ Simplify complex topics
✅ Drive developer adoption
✅ Help startups stand out
With time-tested podcast formats and production expertise, Infrasity can help your SaaS company successfully launch its podcast.
In the End
Tony Jamous, founder and CEO of Oyster HR, shared in an episode of the SaaS Revolution Show that he was born in Lebanon and had to leave home to find economic opportunities in the West. Like him, millions leave their homes in third-world countries and migrate to more developed nations in search of jobs.
Stemming from his plight, Jamous started Oyster in 2020, a global employment platform that allows companies to hire talent from across the globe.
"Oyster is a mission-driven company, on a mission to reverse brain drain and reduce wealth inequalities… I wanted to use software to help address that issue so people can stay in their home country and their community and have access to all these great job opportunities that we have in the West."
— The SaaS Revolution Show
This podcast not only positions Oyster HR as a mission-driven company but also narrates how products are built and the motivations behind them.
Podcasts are great not only because they bring in highly qualified leads but also because of their ability to provide deeper context, helping consumers and the B2B SaaS community understand and draw inspiration from each other.
Want to Learn Directly from DevTools Founders, Engineers, and DevRel Leaders?
📌 Book a demo with Infrasity to produce engaging video podcasts that help your SaaS startup improve adoption and scale faster.
🎥 [Watch our latest episodes & learn from top industry experts!](https://www.youtube.com/watch?v=HC3ijBbNOow)
Frequently Asked Questions
1.What is a B2B Podcast?
A B2B podcast is a marketing strategy designed to create awareness about your product to a broader audience. B2B companies often launch podcasts to:
- Increase brand awareness
- Establish a distinctive brand voice
- Drive conversions
2.Is It Beneficial to Use Podcasts in B2B SaaS Marketing?
Yes! Podcasts are highly effective for B2B SaaS marketing because:
- They bring in highly qualified leads
- They have a high return on investment (ROI)
- They can be repurposed into smaller content pieces
- They help maintain a steady content stream for your SaaS brand