Introduction

Blogging platforms aren’t just tools for publishing; they’re powerful mediums for reaching the right audience, building trust, and turning readers into users. If you're writing about a SaaS product, you're doing it for others to learn, especially those in the developer community.

Therefore, choosing the right blogging platform for developers matters. This guide will help you understand the key factors that you should consider before choosing the best blogging platform. Additionally, you will get to know about some of the best blog platforms on the internet that will help you reach the right audience.

Key Factors To Choose The Best Platform for Blogs

There are several key factors you need to consider when choosing the best platform for blogs. Let’s break them down.

A. User-friendliness

It’s a no-brainer that nobody wants to spend hours figuring out how to use blogging platforms.

Platforms like WordPress and Medium are known for their simplicity. Both platforms are very easy to use, and you can get going in under a matter of minutes. You can choose from a range of templates, and make minor adjustments, and that's it.

However, simplicity does not solely refer to how easy or quick it is to set up. Your blogging platform should have some other beneficial features, just like H2s and H3s for headings, to further support readability and the ease of navigation of your blog. This makes it easier for both readers and search engines to understand your content.

B. API Integration

API integration is a must-have for SaaS companies.Platforms like WordPress and Webflow are built with APIs that integrate your blog with CRM, analytics, and marketing automation tools. The integration assists with tracking users’ interactions and maximizing content’s effectiveness.

For instance, with Webflow’s CMS API, you can auto-publish changelogs from your GitHub repo or sync product updates into a “What’s New” section.

C. SEO capabilities

Search engine optimization is the foundation of blogs’ visibility. When it comes to SaaS, selecting the right platform that plays well with SEO is essential from the beginning. Organizations that create and maintain a blogging strategy can receive 55% more traffic to their website and 67% more leads compared to organizations that do not blog. Top blogging platforms such as WordPress are created with SEO in mind, and plugins like Yoast SEO make them easy to use. Custom domains can likewise be developed easily, which helps establish trust and provide SEO value.

D. Budget

Your budget is another thing that you should consider. For example, you can start with Medium, but if you wish to get more advanced options, such as your own domain or some deeper SEO opportunities, you’ll need to take a paid plan.

E. Responsiveness

Your blog should be appropriately designed to fit all devices, including PCs and mobile phones. Currently, more than 60% of the traffic comes from mobile devices, so it is crucial to have a site that will properly provide that version of your blog to mobile users. If you are using blog platforms, you can add Google Analytics (or something similar) to make tracking your blog entries easy and to better understand where your traffic is coming from

Which blogging platform is best for writing about Engineering and SaaS products?

If you are in the tech niche, there are some tech blogging platforms that can be favourable for you. Here are some of the technical blogging platforms that you can utilize:

1. WordPress

WordPress is one of the best blogging platforms. It’s a great choice for engineering teams and SaaS companies as they can get full control, plugin flexibility, and complete ownership of the developer blogs, changelogs, and product updates. While it requires managing hosting and maintenance, the trade-off is the freedom to customise and integrate with APIs, CRMs, and analytics.

WordPress has some advanced features for which you need to purchase a Business Plan. Thanks to its vast plugin ecosystem (Yoast SEO) and strong community support, WordPress makes it easy to publish technical content and evolve your blog as your SaaS product grows.

2. Webflow

When it comes to engineering and SaaS products, Webflow is a platform that is focused on customization. Engineering products might need certain features that are not available in typical blogging sites, and Webflow offers a visual website development tool enabling you to design the necessary interfaces.

Through Webflow, one can add features such as interactive ones, design, and add multimedia objects that help present difficult information to the target audience. This customization can be helpful for SaaS companies who intend to demonstrate particular aspects of their product in a manner that is more expressive than on platforms as basic as Medium.

3. Dev.to

Dev.to is an incredible platform where you’ll find a developer community. It is more like a whole community and not just a blogging site. It is possible to share code snippets and tutorials that might be interesting to other developers, and articles. Also, it is open-source software, and users do not need to pay for it. Thus, many tech writers use it.

With over 700,000 active developers who publish and participate on the platform, Dev.to is a tech blogging platform where any developer or SaaS writer can share their expertise. It also has decent search engine optimization capability.

4. Medium

Medium is quite popular among the tech writing audience and SaaS content. It has a simple and elegant design, and it also has an active audience that would make your ideas reach many people. Medium also has a ready-made audience, so when you post, your writings will go viral without much need for optimization.

Since Medium attracts more than 60 million active readers monthly, your post will quickly reach a large audience. Additionally, its interface is simple, just like writing on a notepad, and the posts are instantly distributed to a network of readers after hitting the ‘Publish’ button.

However, Medium receives over 700,000 posts every month, and hence, you are likely to face stiff competition in terms of getting reach.

5. Hashnode

Hashnode is another platform designed mainly for developers. What makes the service unique is that it enables you to blog under your domain, but at the same time, it ties you to the large tech community active on the site. In this way, you are also able to cover two aspects - branding and exposure to the community. Although Hashnode is quite helpful in writing about almost anything, it is more suitable for writing about SaaS products as well as other topics related to technology.

Hashnode is used by over 500,000 developers, tech writers, and other professionals, meaning that its audience is highly engaged with tech content. In addition, it has features that support SEO optimization and make it easy to rank your posts on Google.

Top Strategies for Choosing the Right Blogging Platform

Selecting the best platforms for a blog has the potential to mark your success in blogging. Here are some best practices to consider:

A. Define Your Goals

What’s the purpose of your tech blog? Are you writing to build developer trust, support product onboarding, improve SEO, or reduce support tickets? Defining clear goals, such as attracting qualified leads, educating users, or showcasing engineering culture. It will help you choose the right platform and content strategy that aligns with your SaaS growth objectives.

B. Think Long-Term

Your blog might start small with a few posts about product updates or technical information. Choose a platform that can grow with your content, team, and audience. For example, Medium is great for quick publishing, but you might later move to WordPress or Webflow for more control, integrations, and SEO. Think beyond just publishing - consider how the platform will support your long-term goals in branding, growth, and content management.

Conclusion

There are several blog platforms on the internet, but writing about SaaS or engineering products isn’t just about documenting features. It’s about getting your message in front of the right people through the right platforms. So, pick a blogging platform that best fits your needs based on the most crucial factors of user-friendliness, API integrations, SEO functions, responsiveness, and pricing. You can use any one of the suggested blogging platforms, including WordPress, Webflow, Dev.to, Medium, and Hashnode.

FAQs

1. Which is the Most Used Blog Site?

WordPress is the most used and best platform for blogs. For developers, Dev.to and Hashnode are very popular.

2. Should One Choose a Free or Paid Blogging Platform?

I find that free platforms are rather useful when you are just starting, but paid ones are much more productive and versatile. It depends on your goals and the budget that is available for the business.

3. How to Start a Tech Blog?

To start a tech blog, choose a niche you’re comfortable with (like SaaS, DevOps, or APIs), pick a platform such as WordPress or Hashnode, and set up a custom domain. Focus on writing simple, valuable content regularly, and share it across dev communities and platforms like LinkedIn or Reddit.

4. How Long Should a Tech Blog Be?

A tech blog should ideally be of up to 1500 words. However, depending on the depth of the technical blog, you can stretch it up to 2000 words.