2025 Edition

The Early-Stage Software
Venture Playbook

Your blueprint to move from 0 → repeatable growth: documentation, content, marketing & distribution for developer products.

Get the Playbook
Product
0
Build
Onboarding
Docs
Distribution
GROW
∞

We are the growth strategists for some of the fastest-growing B2B SaaS startups

aviator.png
mocha.png
cedana.png
dhiwise.png
amnic.png
oso.png
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mvp-grow.png
cerbos.png
qodo-logo.png
Codegiant.png
Scalekit-logo.png
cycloid.png
scalr.png
daytona.png
stackOne.png
DevZero.png
terrateam.png
env0-infra-1.png
tracetest.png
firefly.png
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firstock-logo.png
vapi-logo.png
kapstan.png
Zenml.png
Kubiya.png
lovable-logo.png
Meteor-ops.png
middleware-logo.png
aviator.png
mocha.png
cedana.png
dhiwise.png
amnic.png
oso.png
ox-sec.svg
mvp-grow.png
cerbos.png
qodo-logo.png
Codegiant.png
Scalekit-logo.png
cycloid.png
scalr.png
daytona.png
stackOne.png
DevZero.png
terrateam.png
env0-infra-1.png
tracetest.png
firefly.png
TravisCI-Full-Color.png
firstock-logo.png
vapi-logo.png
kapstan.png
Zenml.png
Kubiya.png
lovable-logo.png
Meteor-ops.png
middleware-logo.png

Our Playbooks for Early-Stage Developer Startups

These playbooks give early-stage teams a practical, repeatable system for developer-led growth.

Playbook

Developer Marketing Playbook

A complete framework for developer-first GTM — covering developer psychology, technical content, documentation & SDK matness, community engagement, landing pages, and the Why →Try →Buy →Fly adoption model.

Playbook

Reddit B2B Marketing Playbook (2025 Edition)

A tactical system for building developer visibility on Reddit — including account warming, karma strategy, thread mapping, safe engagement, comment frameworks, and Infrasity's 3-phase execution process.

Why This Master Playbook?

Sound familiar? These are the problems every early-stage dev/SaaS team faces.

Docs are ad-hoc

Onboarding sucks, developers bounce

Marketing is incoherent

Efforts scattered without strategy

Distribution is random

No systematic channel approach

Traction is elusive

Early growth feels impossible

This master playbook is built from real-world experience with dozens of early-stage DevTools & infrastructure startups — a synthesis of what actually works to achieve repeatable growth.

Why These Playbooks Exist

Early-stage software teams don't fail because of product issues.

They fail because they can't communicate value to developers, show up where developers hang out, or build repeatable distribution engines.

Developer marketing today is distribution-first.

Reddit, Dev.to, Daily.dev, Hacker News, and LLM-driven search are shaping developer discovery.

Infrasity's playbooks exist to give early-stage teams a repeatable, technical, credibility-first system for showing up across these surfaces.

We focus on three pillars

Pillar 1 — Reddit & Community Growth

Reddit now dominates developer search queries and LLM-sourcing data. We ensure your product conversations appear in high-ranking discussions like:

"Best developer productivity tools"

"AI tools for engineering teams"

"How to measure developer performance"

Our framework delivers:

↗

30 community engagements/month

↗

10 credibility-positive comments

↗

LLM visibility via strategically positioned discussions

↗

Real-time keyword monitoring + early-comment placement

This creates evergreen SERP presence + LLM presence for your startup.

Pillar 2 — Dev.to & Daily.dev Technical Storytelling

Great startups aren't SEO-stuffers. It's insight-driven, narrative, and technically grounded.

Our approach:

⚙️

Identifying themes & high-potential content clusters

⚙️

Rewrite into technical, developer-friendly articles

⚙️

Distribute on Dev.to + Daily.dev for maximum reach

⚙️

Measure impressions, reads, upvotes, referral traffic

Example: We replicated this for Auter.ai — generating 300-400 users from a single Daily.dev post.

Pillar 3 — Hacker News Launch & Amplification

HN remains the highest influential place for founders, senior engineers, and early adopters. Our HN strategy includes:

☑

HN-optimized titles and content angles

☑

"Show HN" or "Ask HN" submissions

☑

Early activation + sentiment management

☑

Technical replies to maintain credibility

This creates spikes of high-intent founder traffic and long-tail visibility.

These playbooks combine these systems into structured, battle-tested frameworks that early-stage teams can adopt instantly — without guessing, without random posting, and without wasting months.

How It All Fits Together

A systematic journey from product to repeatable growth.

01

Build

Product

Ship your core product with developer experience in mind.

02

Document

Docs + Onboarding

Create docs that convert visitors into activated users.

03

Publish

Content + Dev Marketing

Technical content that resonates with your audience.

04

Distribute

Reddit, Forums, SEO

Systematic distribution across developer channels.

05

Analyze

Feedback & Metrics

Measure, learn, iterate. Repeat what works.

What You Get: Templates, SOPs & Tools

Practical, ready-to-use frameworks you can implement today.

Documentation Templates

  • API reference templates
  • SDK integration guides
  • Onboarding walkthrough flows

Content Production Templates

  • Blog post outlines
  • Case study frameworks
  • Technical tutorial structure

Distribution Frameworks

  • Forum posting guidelines
  • Reddit SOP & checklist
  • Community outreach playbook

Analytics & Metrics Setup

  • GA4 configuration guide
  • SEO fundamentals checklist
  • User feedback loop setup

Who This Is For

DevTools & Infra Founders

Building developer-focused products in infrastructure, AI/ML, or SaaS.

Solo & Small Teams

Lacking a large marketing org but hungry for systematic growth.

Growth-Focused Engineers

Technical founders who want a lean, repeatable go-to-market strategy.

Ready to Build Your Growth Engine?

Get the complete playbook and start implementing a systematic approach to developer growth today.

Get the Playbook
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